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Competitive Strategy For Media Companies In The Mobile Internet

Feldmann, Valerie - In: Schmalenbach Business Review (sbr) 54 (2002) 4, pp. 351-371

The provision of mass media content over next-generation 3G mobile networks is envisioned as an exciting new application of new media. This paper focuses on the mobile Internet as strategic challenge for media and entertainment companies. It provides an overview of distinctive features of the...

Persistent link: https://www.econbiz.de/10005736902

Peer Influence in Network Markets: An Empirical Investigation

Block, Jörn H.; Köllinger, Philipp - In: Schmalenbach Business Review (sbr) 59 (2007) 4, pp. 364-386

We analyze the effect of peer influence on the diffusion of an innovative network good. We argue that the adopters of a network good have an incentive to convince others to purchase the same product because their utility depends on the number of other users. This peer-effect influences...

Persistent link: https://www.econbiz.de/10005736917

Valuation of Customers in Growth Companies - a Scenario Based Model

Krafft, Manfred; Rudolf, Markus; Rudolf-Sipötz, Elisabeth - In: Schmalenbach Business Review (sbr) 57 (2005) 2, pp. 103-127

In this paper, we evaluate growth stocks by modeling a company´ s customer equity. We start with the observation that the number of customers in successful start-ups increases very quickly (exponentially) in the first few years. Then the customer base converges towards an industry average. On...

Persistent link: https://www.econbiz.de/10005736932

Attitude-Based Versus Choice-Behavior-Based Success of Brand Extensions

Rühle, Alexander; Völckner, Franziska; Sattler, Henrik - In: Schmalenbach Business Review (sbr) 64 (2012) 2, pp. 125-140

This study compares the effects of brand extension success drivers across attitude-based and choice-behavior-based measures of extension success within the FMCG sector. Previous research considers different success measures in separate studies, focusing mainly on attitude-based measures. We...

Persistent link: https://www.econbiz.de/10010548162

Culture’s Impact on Customer Motivation to Engage in Professional Service Enactments

Schumann, Jan H.; Wünderlich, Nancy V.; Zimmer, Marcus S. - In: Schmalenbach Business Review (sbr) 64 (2012) 2, pp. 141-165

Although professional service providers increasingly deliver their services globally, little is known about cross-cultural differences in customers’ motivation to participate in service production. To address this lacuna, we survey a total of 2,284 banking customers in 11 countries on their...

Persistent link: https://www.econbiz.de/10010548165

Brands You Can Rely on! An empirical Investigation of Brand Credibility in Services

Leischnig, Alexander; Geigenmüller, Anja; Enke, Margit - In: Schmalenbach Business Review (sbr) 64 (2012) 1, pp. 44-58

The present study investigates the influence of brand credibility on customers’ repurchase intentions in services. Based on information economics theories, the authors develop and empirically test a model of brand credibility and its effects using structural equation modeling. The results...

Persistent link: https://www.econbiz.de/10010548173

Creating Loyalty in CoLLective Hedonic Services: The RoLe of Satisfaction and Psychological Sense of Community

Drengner, Jan; Jahn, Steffen; Gaus, Hansjörg - In: Schmalenbach Business Review (sbr) 64 (2012) 1, pp. 59-76

Generally, researchers consider that customer satisfaction is the core driver of loyalty. However, in the case of collective hedonic services, feelings of connectedness among service users might also play an important role in forming brand loyalty. A study among visitors of a music festival...

Persistent link: https://www.econbiz.de/10010548178

Beyond Just Being Dissatisfied: How Angry and Helpless Customers React to Failures When Using Self-Service Technologies

Gelbrich, Katja - In: Schmalenbach Business Review (sbr) 61 (2009) 1, pp. 40-59

Failures in the use of self-service technology are not only a source of dissatisfaction; often, they also trigger negative emotions of anger and helplessness. Drawing on the appraisal theories of emotion, I argue that these emotions have distinct effects on customers’ post-purchase reactions...

Persistent link: https://www.econbiz.de/10008631541

Assessing The Effectiveness Of Sport Sponsorships – An Empirical Examination

Grohs, Reinhard; Wagner, Udo; Vsetecka, Sabine - In: Schmalenbach Business Review (sbr) 56 (2004) 2, pp. 119-138

sponsor awareness and image transfer from the sponsored event to the sponsor as the main reasons for engaging in sport C … sponsor awareness even though measurement is straightforward and not very costly. An important reason might be that previous … awareness and image transfer in sport sponsorships in two ways. As a means of reducing the danger of ambush marketing, we …

Persistent link: https://www.econbiz.de/10005814401

Are the Vickrey Auction and the BDM Mechanism Really Incentive Compatible? - Empirical Results and Optimal Bidding Strategies in Cases of Uncertain Willingness-to-pay

Kaas, Klaus Peter; Ruprecht, Heidrun - In: Schmalenbach Business Review (sbr) 58 (2006) 1, pp. 37-55

Willingness-to-pay (WTP) data elicited with the help of incentive compatible methods like the Vickrey auction and the BDM mechanism promise higher validity than stated preferences data and provide more information content than do revealed-preferences data. However, research shows that subjects...

Persistent link: https://www.econbiz.de/10005814403