Baumann, Oliver; Martignoni, Dirk - In: Schmalenbach Business Review (sbr) 63 (2011) 4, pp. 393-415
It is a central tenet in the literature on organizational change that firms need to explore novel courses of action in order to adapt and survive. Should firms thus exhibit a “pro-innovation bias” when evaluating novel decision alternatives? Or should firms rather assess new opportunities as...