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Schmalenbach business review : sbr
Jena Economic Research Papers
636
Jenaer Schriften zur Wirtschaftswissenschaft
116
Jena Research Papers in Business and Economics - Working and Discussion Papers
79
Working Paper Series A
52
Working Paper Series B
40
Journal of business economics : JBE
21
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Die Betriebswirtschaft : DBW
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Research papers on marketing and retailing
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8
Conjoint measurement : methods and applications
6
Marketing : journal of research and management
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : Zfbf
6
Journal of marketing
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Marketing : ZFP ; journal of research and management
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Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Conjoint measurement : methods and applications ; with 91 tables
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Friedrich-Schiller-Universität Jena - Wirtschaftswissenschaftliche Fakultät - Working Paper Series A
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International journal of technology management : IJTM
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Konzernmanagement : Corporate Governance und Kapitalmarkt ; 62. wissenschaftliche Jahrestagung des Verbandes der Hochschullehrer für Betriebswirtschaft e.V. 2000 in Berlin
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
Does chain labeling make private labels more successful?
Schnittka, Oliver
;
Becker, Jan-Michael
;
Gedenk, Karen
; …
- In:
Schmalenbach business review : sbr
67
(
2015
)
1
,
pp. 92-113
Persistent link: https://www.econbiz.de/10010471720
Saved in:
2
"My vote for my mailman" : appeals to reciprocity in communication campaigns
Horn, Carmen
;
Fries, Anne
;
Gedenk, Karen
- In:
Schmalenbach business review : sbr
65
(
2013
)
3
,
pp. 248-269
Persistent link: https://www.econbiz.de/10009767230
Saved in:
3
Attitude-based versus choice-behavior-based success of brand extensions
Rühle, Alexander
;
Völckner, Franziska
;
Sattler, Henrik
; …
- In:
Schmalenbach business review : sbr
64
(
2012
)
2
,
pp. 125-140
Persistent link: https://www.econbiz.de/10009531970
Saved in:
4
Turning good ideas into bad news : the effect of negative and positive sponsorship information on sponsors' brand image
Schnittka, Oliver
;
Sattler, Henrik
;
Farsky, Mario
- In:
Schmalenbach business review : sbr
65
(
2013
)
3
,
pp. 227-247
Persistent link: https://www.econbiz.de/10009767231
Saved in:
5
Effects of celebrity endorsers for multiple brands on attitudes and purchase intentions
Erfgen, Carsten
;
Sattler, Henrik
;
Victoria Villeda, Isabel
- In:
Schmalenbach business review : sbr
17
(
2016
)
1
,
pp. 49-67
Persistent link: https://www.econbiz.de/10011634075
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