//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Schmalenbach business review : sbr"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Bandbreiten-Effekte bei multia...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand image
3
Brand management
3
Markenführung
3
Markenimage
3
Brand
2
Consumer behaviour
2
Erfolgsfaktor
2
Konsumentenverhalten
2
Markenartikel
2
Success factor
2
2010
1
Advertising effects
1
Beziehungsmarketing
1
Brand communication
1
Celebrity endorsement
1
Celebrity-Werbung
1
Chain-Labelling Strategy
1
Deutsche Post AG
1
Deutschland
1
Einzelhandel
1
Gambling
1
Germany
1
Glücksspiel
1
Handelsmarke
1
Information
1
Multiple brand endorsement
1
New product development
1
Postal sector
1
Postsektor
1
Private Label Success
1
Product labelling
1
Produktentwicklung
1
Relationship marketing
1
Retail Branding
1
Retail trade
1
South Africa
1
Sponsoring
1
Sponsorship
1
Sport event
1
Sportveranstaltung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Case study
1
Fallstudie
1
Language
All
English
5
Author
All
Sattler, Henrik
4
Gedenk, Karen
2
Schnittka, Oliver
2
Victoria Villeda, Isabel
2
Becker, Jan-Michael
1
Erfgen, Carsten
1
Farsky, Mario
1
Fries, Anne
1
Hatje, Claudia
1
Horn, Carmen
1
Rühle, Alexander
1
Völckner, Franziska
1
more ...
less ...
Published in...
All
Schmalenbach business review : sbr
Jena Economic Research Papers
636
Jenaer Schriften zur Wirtschaftswissenschaft
116
Jena Research Papers in Business and Economics - Working and Discussion Papers
79
Working Paper Series A
52
Working Paper Series B
40
Journal of business economics : JBE
21
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Die Betriebswirtschaft : DBW
12
Research papers on marketing and retailing
11
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
8
Conjoint measurement : methods and applications
6
Marketing : journal of research and management
6
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : Zfbf
6
Journal of marketing
5
Marketing : ZFP ; journal of research and management
5
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Conjoint measurement : methods and applications ; with 91 tables
3
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
3
Journal of marketing research : JMR
3
Journal of retailing
3
Essays on the effects of brand names and prices on consumer behavior
2
Friedrich-Schiller-Universität Jena - Wirtschaftswissenschaftliche Fakultät - Working Paper Series A
2
Gabler Edition Wissenschaft
2
Handelsforschung
2
Innovation und Absatz
2
International journal of technology management : IJTM
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Kohlhammer Edition Marketing
2
Konzernmanagement : Corporate Governance und Kapitalmarkt ; 62. wissenschaftliche Jahrestagung des Verbandes der Hochschullehrer für Betriebswirtschaft e.V. 2000 in Berlin
2
MSI reports : working paper series
2
Management von Forschung, Entwicklung und Innovation
2
Marketing Review St.Gallen
2
Marketing letters : a journal of research in marketing
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
OR-Spektrum : quantitative approaches in management
2
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Does chain labeling make private labels more successful?
Schnittka, Oliver
;
Becker, Jan-Michael
;
Gedenk, Karen
; …
- In:
Schmalenbach business review : sbr
67
(
2015
)
1
,
pp. 92-113
Persistent link: https://www.econbiz.de/10010471720
Saved in:
2
"My vote for my mailman" : appeals to reciprocity in communication campaigns
Horn, Carmen
;
Fries, Anne
;
Gedenk, Karen
- In:
Schmalenbach business review : sbr
65
(
2013
)
3
,
pp. 248-269
Persistent link: https://www.econbiz.de/10009767230
Saved in:
3
Attitude-based versus choice-behavior-based success of brand extensions
Rühle, Alexander
;
Völckner, Franziska
;
Sattler, Henrik
; …
- In:
Schmalenbach business review : sbr
64
(
2012
)
2
,
pp. 125-140
Persistent link: https://www.econbiz.de/10009531970
Saved in:
4
Turning good ideas into bad news : the effect of negative and positive sponsorship information on sponsors' brand image
Schnittka, Oliver
;
Sattler, Henrik
;
Farsky, Mario
- In:
Schmalenbach business review : sbr
65
(
2013
)
3
,
pp. 227-247
Persistent link: https://www.econbiz.de/10009767231
Saved in:
5
Effects of celebrity endorsers for multiple brands on attitudes and purchase intentions
Erfgen, Carsten
;
Sattler, Henrik
;
Victoria Villeda, Isabel
- In:
Schmalenbach business review : sbr
17
(
2016
)
1
,
pp. 49-67
Persistent link: https://www.econbiz.de/10011634075
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->