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Culture's impact on customer motivation to engage in professional service enactments
Schumann, Jan Hendrik
;
Wünderlich, Nancy V.
;
Zimmer, Marcus
- In:
Schmalenbach business review : sbr
64
(
2012
)
2
,
pp. 141-165
Persistent link: https://www.econbiz.de/10009531968
Saved in:
2
Mechanisms and consequences of anthropomorphizing autonomous products : the role of schema congruity and prior experience
Jörling, Moritz
;
Böhm, Robert
;
Paluch, Stefanie
- In:
Schmalenbach business review : sbr
72
(
2020
)
4
,
pp. 485-510
Persistent link: https://www.econbiz.de/10012429749
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