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~isPartOf:"Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF"
~person:"Helm, Roland"
~subject:"Durable goods"
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Markentreue und Kaufintervalle bei langlebigen Konsumgütern
Gierl, Heribert
;
Helm, Roland
;
Stumpp, Stefan
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
54
(
2002
)
3
,
pp. 215-232
Persistent link: https://www.econbiz.de/10001666374
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