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Comparing Single- and Multichannel Distribution Strategies in the German Life Insurance Market: An Analysis of Cost and Profit Efficiency
Trigo-Gamarra, Lucinda; Growitsch, Christian - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 62 (2010)
Persistent link: https://www.econbiz.de/10008638712
Cover Image
Comparing Single- and Multichannel Distribution Strategies in the German Life Insurance Market: An Analysis of Cost and Profit Efficiency
Trigo-Gamarra, Lucinda; Growitsch, Christian - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 62 (2010)
Persistent link: https://www.econbiz.de/10008707194