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~isPartOf:"Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis"
~person:"Yüksel, Asli"
~subject:"Handelsmarke"
~type_genre:"Fallstudie"
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Markenwert und Markenwertmessung : insbesondere aus betriebswirtschaftlicher Betrachtung
Yüksel, Ülkü
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Yüksel, Asli
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2003
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