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~isPartOf:"Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis"
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
Journal of Product & Brand Management
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Journal of business research : JBR
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MPRA Paper
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Economic modelling
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ECB Working Paper
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European Journal of Marketing
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Working Paper
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Journal of Consumer Marketing
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Journal of economic dynamics & control
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Symphonya. Emerging Issues in Management
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International journal of hospitality management
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Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria
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The journal of product & brand management
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Cogent business & management
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Der Country-of-Origin-Effekt : Länderimage und internationale Markenführung ; Determinanten, Potenziale und Wirkungen der interkulturellen Stabilität von Länderimages am Beispiel d...
Dippe, Ben Fabian
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2014
Persistent link: https://www.econbiz.de/10010384850
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Markenwert und Markenwertmessung : insbesondere aus betriebswirtschaftlicher Betrachtung
Yüksel, Ülkü
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Yüksel, Asli
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2003
Persistent link: https://www.econbiz.de/10001793241
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