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~isPartOf:"Schriftenreihe Schwerpunkt Marketing"
~isPartOf:"Schriftenreihe Strategisches Management"
~isPartOf:"Theorie der Unternehmung"
~language:"eng"
~type_genre:"Sammlung"
~type_genre:"Thesis"
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Schriftenreihe Schwerpunkt Marketing
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ECONIS (ZBW)
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Akzeptanz und Wirkung einer Code-basierten, cross-medialen Marketingkommunikation : drei Studien am Beispiel von QR-Codes
Neumann, Natalie
-
2015
Persistent link: https://www.econbiz.de/10011391062
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2
Essays on scent
marketing
: effects of scented indoor environments on customers and employees
Girard, Anna L.
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2015
Persistent link: https://www.econbiz.de/10011607529
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3
Essays on real estate research from a
marketing
perspective
Meindl, Anja
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2015
Persistent link: https://www.econbiz.de/10011491882
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4
Open Brands : Effekte nutzergenerierter Markenbotschaften auf die Markenwahrnehmung
Göbel, Fabian
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2013
Persistent link: https://www.econbiz.de/10009735582
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5
Location and strategy - analyzing the effect of the local environment on a portfolio of strategy-performance-relationships of Bavarian key-tech SMEs
Pfeffer, Robert
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2017
Persistent link: https://www.econbiz.de/10011622713
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6
Decomposing consistency matrices : a methodological approach to increase efficiency and applicability of the consistency analysis in scenario processes
Mohr, Sina
-
2016
-
[1. Aufl.]
Persistent link: https://www.econbiz.de/10011550920
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7
The effectiveness of firmsʼ strategic orientations : investigating multiple theoretical perspectives
Schweiger, Simone A.
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2013
Persistent link: https://www.econbiz.de/10009787645
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8
E-Business : operational and strategic challenges for wholesale establishments on the way to sustained competitive advantage
Bujak, Adam
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2008
Persistent link: https://www.econbiz.de/10003566223
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9
Internationalisation and firm performance : an empirical analysis of German manufacturing firms
Richter, Nicole
-
2010
Persistent link: https://www.econbiz.de/10013431973
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10
Firm-level strategic orientation and performance : a synthesis and extension of the knowledge base on entrepreneurial, market and learning orientation
Stettler, Tatiana R.
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2015
Persistent link: https://www.econbiz.de/10013432280
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