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Sensory marketing : research on the sensuality of products
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Differences and similarities in hue preferences between Chinese and Caucasians
Chattopadhyay, Amitava
;
Gorn, Gerald J.
;
Darke, Peter
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 219-239)
.
2010
Persistent link: https://www.econbiz.de/10003933291
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