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~isPartOf:"Series / American Marketing Association"
~person:"Guo, Chiquan"
~person:"LAPLACA, PETER J."
~person:"Monroe, Kent B."
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MARKETING STRATEGIES FOR A TOUGH ENVIRONMENT
LAPLACA, PETER J.
(
contributor
)
-
1980
Persistent link: https://www.econbiz.de/10004660584
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