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~isPartOf:"Service business"
~person:"Grewal, Dhruv"
~person:"Park, Jungkun"
~person:"Sharma, Piyush"
~type_genre:"Article in journal"
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THE SElKATSUSHA AND THE FIGHT...
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Attitudinal brand loyalty
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Effects of customer personal characteristics on the satisfaction-loyalty link : a multi-method approach
Lee, Aejoo
;
Back, Ki-Joon
;
Park, Jungkun
- In:
Service business
11
(
2017
)
2
,
pp. 279-297
Persistent link: https://www.econbiz.de/10011732366
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