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~isPartOf:"Service science, management and engineering : education for the 21st Century"
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Service science, management and engineering : education for the 21st Century
Journal of the Academy of Marketing Science
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Industrial marketing management : the international journal for industrial and high-tech firms
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Marketing theory
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AMS review : official publication of the Academy of Marketing Science
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European journal of marketing : EJM
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
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Handbook of service science ; [Vol. 1]
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International journal of advertising : the quarterly review of marketing communications
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Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis
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Operations management research : OMR ; advancing practice through theory
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Organizational dynamics : a quarterly review of organizational behavior for professional managers
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Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends
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An SME perspective
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A service logic for service science
Vargo, Stephen L.
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Lusch, Robert F.
- In:
Service science, management and engineering : education …
,
(pp. 83-88)
.
2008
Persistent link: https://www.econbiz.de/10003827755
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The service-dominant mindset
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
Service science, management and engineering : education …
,
(pp. 89-96)
.
2008
Persistent link: https://www.econbiz.de/10003827819
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