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Linking relational benefits and customer loyalty : the mediating role of customer intimacy
Shukla, Mahendra Kumar; Pattnaik, Pinaki Nandan - In: Services marketing quarterly 41 (2020) 4, pp. 322-343
Persistent link: https://www.econbiz.de/10012607277
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Marketing mix elements and customer service satisfaction : empirical evidence in the Malaysia edutainment theme park industry
Mohd. Haniff Jedin; Balachandran, Indra - In: Services marketing quarterly 42 (2021) 1/2, pp. 93-107
Persistent link: https://www.econbiz.de/10012607285
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The verbal judo approach in demanding customer encounters
Kokko, Teemu; Mäki, Marko - In: Services marketing quarterly 30 (2009) 3, pp. 212-232
Persistent link: https://www.econbiz.de/10003865577
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The effects of membership and demographics on consumer satisfaction and loyalty in service organizations
Daughtrey, Clayton L.; Vowles, Nicole S.; Black, Gregory S. - In: Services marketing quarterly 34 (2013) 4, pp. 292-308
Persistent link: https://www.econbiz.de/10010208604
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Role of facilitators in the medical tourism industry : a study of medical tourism facilitators in an emerging market
Rydback, Michelle - In: Services marketing quarterly 43 (2022) 2, pp. 129-145
Persistent link: https://www.econbiz.de/10013178029
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Is "proof" the eighth "P" of service? : a conceptual model and propositions
Moorthi, Y. L. R.; Roy, Subhadip - In: Services marketing quarterly 38 (2017) 4, pp. 213-225
Persistent link: https://www.econbiz.de/10011798684
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Internal stakeholders' claims on branding a state university
Dholakia, Ruby R. - In: Services marketing quarterly 38 (2017) 4, pp. 226-238
Persistent link: https://www.econbiz.de/10011798686
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Hospital marketing and communications via social media
Smith, Katherine Taken - In: Services marketing quarterly 38 (2017) 3, pp. 187-201
Persistent link: https://www.econbiz.de/10011756722
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Differences in advertising strategies of service marketers : a content analysis
Utkarsh; Maurya, Harshit; Medhavi, Sanjay - In: Services marketing quarterly 37 (2016) 2, pp. 109-124
Persistent link: https://www.econbiz.de/10011486834
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Managing customer switching behavior in the banking industry
Thaichon, Park; Quach, Sara; Bavalur, Amulya Sai; Nair, … - In: Services marketing quarterly 38 (2017) 3, pp. 142-154
Persistent link: https://www.econbiz.de/10011756714