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Switching costs and ad agency-client relationship longevity : an exploratory study
Davies, Mark A. P.
;
Prince, Melvin
- In:
Services marketing quarterly
32
(
2011
)
2
,
pp. 146-159
Persistent link: https://www.econbiz.de/10009126359
Saved in:
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Switching Costs and Ad Agency-Client Relationship Longevity: An Exploratory Study
Davies, Mark
;
Prince, Melvin
- In:
Services marketing quarterly
32
(
2011
)
2
,
pp. 146-160
Persistent link: https://www.econbiz.de/10008927257
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