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~isPartOf:"Simon Business School working paper"
~isPartOf:"Working paper / Department of Commerce, College of Business, Massey University"
~language:"eng"
~type_genre:"Lehrbuch"
~type_genre:"Working Paper"
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The games marketers play : perspectives on
marketing
communication, self-regulation and game theory
Schumacher, Christoph
;
Bulmer, Sandy
;
Eagle, Lynne C.
-
2005
Persistent link: https://www.econbiz.de/10003332093
Saved in:
2
An investigation of
marketing
standardisation strategies
Chung, Henry F. L.
-
2005
Persistent link: https://www.econbiz.de/10003332240
Saved in:
3
A structural model of sales-force compensation dynamics : estimation and field implementation
Misra, Sanjog
;
Nair, Harikesh
-
2009
-
This version: August 2009
significantly improve
marketing
decision-making, and firms’profitability …
Persistent link: https://www.econbiz.de/10003888112
Saved in:
4
Marketing
and politics : models, behavior, and policy implications ; session at the 8th Triennial Choice Symposium
Gordon, Brett R.
;
Lovett, Mitchell
;
Shachar, Ron
; …
-
2011
Persistent link: https://www.econbiz.de/10009571813
Saved in:
5
Big data and
marketing
analytics in gaming : combining empirical models and field experimentation
Nair, Harikesh
;
Misra, Sanjog
;
Hornbuckle, William J., IV.
-
2013
-
This version: Dec 20, 2013
Persistent link: https://www.econbiz.de/10010411711
Saved in:
6
An investigation of
marketing
decision-making strategies : the experience of New Zealand companies
Chung, Henry F. L.
-
2004
Persistent link: https://www.econbiz.de/10002084551
Saved in:
7
Cross-cultural comparison of food in the children's media environment in New Zealand and Japan
Hawkins, Jacinta
;
Eagle, Lynne C.
;
Bulmer, Sandy
-
2004
Persistent link: https://www.econbiz.de/10002084558
Saved in:
8
Product withdrawal pandemonium :
marketing
communication implications from the Pan Pharmaceuticals product withdrawals
Eagle, Lynne C.
;
Hawkins, Jacinta
;
Kitchen, Philip J.
; …
-
2004
Persistent link: https://www.econbiz.de/10002084600
Saved in:
9
Measuring holistic
marketing
performance in a stakeholder relationship
marketing
model
Murphy, Brian B.
;
Maguiness, Paul
;
Pescott, Chris
; …
-
2004
Persistent link: https://www.econbiz.de/10002257052
Saved in:
10
Breaking through the invisible barrier of low functional literacy : implications for health communication
Eagle, Lynne C.
;
Hawkins, Jacinta
;
Styles, Erica
;
Reid, Jim
-
2005
Persistent link: https://www.econbiz.de/10003142667
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