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~isPartOf:"Simon Business School working paper"
~language:"eng"
~language:"por"
~person:"Kaiser, Ulrich"
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Do media consumers really dislike advertising? : an empirical assessment of the role of advertising in print media markets
Kaiser, Ulrich
;
Song, Minjae
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2008
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Persistent link: https://www.econbiz.de/10003842522
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