We develop a probit choice model under optimal sequential search and apply it to the study of aggregate demand of consumer durable goods. In our joint model of search and choice, we derive a semi-closed form expression for the probability of choice that obeys the full set of restrictions imposed...

We propose a dynamic model to explain product usage in categories characterized by frequent updates and progression of consumer involvement. In our setting, product updates introduce additional content that, to be fully enjoyed, requires increasing consumer experience and involvement with the...