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A structural model of sales-force compensation dynamics : estimation and field implementation
Misra, Sanjog; Nair, Harikesh - 2009 - This version: August 2009
significantly improve marketing decision-making, and firms’profitability …
Persistent link: https://www.econbiz.de/10003888112
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Marketing and politics : models, behavior, and policy implications ; session at the 8th Triennial Choice Symposium
Gordon, Brett R.; Lovett, Mitchell; Shachar, Ron; … - 2011
Persistent link: https://www.econbiz.de/10009571813
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Big data and marketing analytics in gaming : combining empirical models and field experimentation
Nair, Harikesh; Misra, Sanjog; Hornbuckle, William J., IV. - 2013 - This version: Dec 20, 2013
Persistent link: https://www.econbiz.de/10010411711