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Creating a Market-Diriven Organization - Why a company can lose touch with its market and how to reorient it through a successful change program
Day, George S. - In: Sloan management review 41 (1999) 1, pp. 11-22
Persistent link: https://www.econbiz.de/10006294433
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Letters - Comments
Derber, Charles; Melillo, Larry; Lima, Marcos; McGahan, … - In: Sloan management review 40 (1999) 4, pp. 4-8
Persistent link: https://www.econbiz.de/10006297080
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STRATEGIC CHANNEL DESIGN
Anderson, Erin; Day, George S.; Rangan, V.Kasturi - In: Sloan management review 38 (1997) 4, pp. 59-70
Persistent link: https://www.econbiz.de/10006313979