A major consequence of the Internet era is the emergence of complex “platforms” that combine technology and process in new ways that often disrupt existing industry structures and blur industry boundaries. These platforms allow easy participation that often strengthens and extends network...

Recent research suggests that managers often make strategic decisions in novel situations by utilizing past experiences to reason by analogy. However, there is substantial evidence that decision makers often fail to identify and apply knowledge about one situation to a similarly structured...

This paper shows that a seller can benefit from strategically “demarketing” its product, meaning visibly suppressing marketing efforts to reduce demand. Demarketing lowers expected sales ex ante but improves product quality image ex post, as the market attributes good sales to superior...

Since Vernon's seminal work (Vernon 1966; Vernon 1971), international firm expansion has been predominantly portrayed as a phenomenon led by firms located in economically and technologically developed countries in search for new markets, natural resources, knowledge leverage, and/or risk...

This paper focuses on the role of managerial cognition as a source of heterogeneity in firm strategies and performance. We link differences in mental models to differences in decision rules and performance in a management simulation. Our results show more accurate mental models lead to better...

Enterprise architecture is the organizing logic for business processes and IT infrastructure, reflecting the integration and standardization requirements of the firm's operating model. CISR research has found that firms go through four stages of architecture maturity as they learn to enhance the...

Strategy in a global setting involves competition in industries that extend across national boundaries and among firms with different national home bases that may tap into strategic resources in more than one location. The resources that the firm accesses from its home country provide it with...