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gender gap in entrepreneurship, finding that the family may serve as a stronger influence than society when implied norms of …
Persistent link: https://www.econbiz.de/10014503391
Drawing on self-determination theory (SDT), this study examines differences in the motivation of backers to support cultural and commercial entrepreneurs through reward crowdfunding. We propose that backers of commercial campaigns are a community of early-customers motivated by the prospects of...
Persistent link: https://www.econbiz.de/10014503887