Plummer, Lawrence; Haynie, J.; Godesiabois, Joy - In: Small Business Economics 28 (2007) 4, pp. 363-379
described in the entrepreneurship literature. Given this assumption, we survey five extant theories of strategy in an attempt to … opportunity from existing conversations in the field of strategic management. We equate the execution of a competitive strategy … results in future opportunity. Given this review, we characterize the `outcomes’ of strategy execution as a function of the …