Purpose: This paper argues that we need a more disciplined understanding of social enterprise (SE) that is able to incorporate its diversity across different contexts, yet remains sympathetic to its core ideal of value creation. This paper aims to revisit the meaning of value creation to...

Purpose This paper aims to extend the understanding of the ways in which social entrepreneurs give sense to and legitimize their work by introducing a rhetoric-orientation view of social entrepreneurship (SE). Design/methodology/approach This study uses computer-aided text analysis and...