Showing 1 - 10 of 297
encourage insurers to continue investing; CSR and brand image can be strategic marketing tools and promote the sustainable …
Persistent link: https://www.econbiz.de/10015022180
Purpose – The purpose of this paper is to develop measures of Asian corporate social responsibility (CSR) based on David's dual process model for Malaysian government linked corporations (GLC) and publicly listed companies (PLC). Design/methodology/approach – A survey consisting was...
Persistent link: https://www.econbiz.de/10015022391
organizations. Originality/value – This study aims to make several contributions to the marketing and management literature. Firstly …, it extends the recent marketing and management literature on corporate reputation by examining trust to managers and …
Persistent link: https://www.econbiz.de/10015022577
between CSR and cross-buying intentions. Practical implications – The study suggests integrating marketing strategy with its …’s products for cross-buying. Originality/value – This study is the first in marketing literature which relates the concept of CSR …
Persistent link: https://www.econbiz.de/10015022588
Purpose The paper aims to focus on the relationships among corporate social responsibility (CSR), overall service quality (OSQ), company reputation and affective commitment. It investigates whether service quality or CSR is the primer driver of affective commitment. Also, the mediating role of...
Persistent link: https://www.econbiz.de/10015022652
collegiate business students' sentiment toward marketing. Design/methodology/approach – Students attending marketing classes at … questionnaires included the Index of Consumer Sentiment toward Marketing (ICSM). Findings – For overall sentiment toward marketing … and for each of the aspects of marketing, significant (at the 0.05 level) differences are noted. In each instance …
Persistent link: https://www.econbiz.de/10015022274
Purpose – The purpose of this paper is to analyse whether coercive isomorphism as imposed by regulatory authorities is an effective mechanism to promote a company's CSR reputation in a developing country. The study seeks to consider the determinants of CSR reporting as such factors are deemed...
Persistent link: https://www.econbiz.de/10009274767
Purpose – The purpose of the paper is to examine the relationship between corporate social responsibility (CSR) and firm performance, taking into account firm value and financial accounting performance, in an emerging market – Brazil. Design/methodology/approach – Content analysis was...
Persistent link: https://www.econbiz.de/10009274768
Purpose – The main aim of this study is to assess the level of corporate social responsibility (CSR) disclosure of 44 government-linked companies (GLCs) listed on Bursa Malaysia and to ascertain the relationship of certain company characteristics; namely size, age, profitability and leverage...
Persistent link: https://www.econbiz.de/10009274769
Purpose – The aim of this paper is to focus on the legitimacy problems faced by the Finnish forest industry in the Brazilian context, specifically from the perspective of the region's indigenous communities: the Tupinikim, the Guarani and the Pataxó. Design/methodology/approach – The method...
Persistent link: https://www.econbiz.de/10009274770