Dincer, Banu; Dincer, Caner - In: Social Responsibility Journal 8 (2012) 4, pp. 484-494
Purpose – The purpose of this research is to investigate the brand social responsibility (BSR) construct, and to … obtain a list of descriptors and statements to measure brand social responsibility. Then, the retained items of the BSR scale … and existing CSR scales are tested on a panel of 248 participants. Findings – The brand social responsibility scale tested …