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Purpose – The purpose of this research is to examine consumers’ perceptions of corporate social responsibility (CSR) and to explore the impact of CSR on consumers’ support in Indonesia. Design/methodology/approach – A convenience sample of respondents in Yogyakarta, Indonesia, was...
Persistent link: https://www.econbiz.de/10015022169
Purpose – The present study aims to examine the similarities and differences between young consumers in Indonesia and Thailand based on actionable and strategy-yielding marketing variables (e.g. Machiavellianism, ethical orientations, trust, opportunism and materialism) and, second, it...
Persistent link: https://www.econbiz.de/10015022399
Purpose: In the past few years, companies have made significant contributions towards Corporate Social Responsibilities (CSR) as a strategy to improve business image. Nonetheless, many of these strategies have been unsuccessful because companies have failed to recognise the importance of...
Persistent link: https://www.econbiz.de/10012080364