Momin, Mahmood Ahmed; Chong, Sabrina; van Staden, Chris; … - In: Social Responsibility Journal 19 (2022) 8, pp. 1397-1418
Purpose This study aims to investigate how New Zealand companies use Twitter to communicate and engage effectively with stakeholders during the COVID-19 pandemic. Design/methodology/approach This study proposes a conceptual framework for effective stakeholder engagement by using social media to...