Chattananon, Apisit; Lawley, Meredith; Trimetsoontorn, … - In: Society and Business Review 2 (2007) 3, pp. 230-253
Purpose – The purpose of this research is to develop and test a Thai model for societal marketing's impact on consumer's attitudes toward a corporate image. Design/methodology/approach – A preliminary model was developed from the existing literature, followed by exploratory research...