Management by objectives: A pragmatic approach This article has a dual purpose. Firstly, the advantages associated with management by objectives (MBO) are outlined and the problems commonly experienced with implementation are highlighted. This part of the article is concluded by listing the...

In 1976 Louis Gerstner wrote, 'one of the most intriguing management phenomena of the late 1960's has been the rapid spread of the corporate planning concept. Except for the so-called computer revolution, few management techniques have swept through corporate and government enterprise more...