Osuigwe, Ubochioma U. S.; Eresia-Eke, Chuks - In: South African journal of business management 53 (2022) 1, pp. 1-10
Purpose: This study interrogates the interrelatedness of effectual actions and small business performance. It provides fresh insights about effectual heuristics and small business performance, as evinced in a study with data drawn from a variety of sectors. Design/methodology/approach: Based on...