Sánchez, Carol M.; Schmid, Alexandra S. - In: South Asian Journal of Global Business Research 2 (2013) 1, pp. 59-81
Purpose – The paper uses a relational view of strategy framework to measure and assess the sustainable success of base of the pyramid (BoP) projects. The authors posit that the relational view is a powerful way to determine if a firm's project might lead to sustainable competitive advantage,...