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SAJM Special Issue on refocusing on customers in an evolved digital context : 12th SIMSR Global Marketing Conference, Mumbai, 9-10 February 2017
Parasuraman, A. (ed.); Sharma, Kiran (ed.) - SIMSR Global Marketing Conference <12., 2017, Mumbai> - 2017
Persistent link: https://www.econbiz.de/10011888087
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SAJM Special Issue on refocusing on customers in an evolved digital context : introduction
Parasuraman, A.; Sharma, Kiran - In: South Asian journal of management : SAJM 24 (2017) 4, pp. 9-10
Persistent link: https://www.econbiz.de/10011888088