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~isPartOf:"South Asian journal of management : SAJM"
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Goal congruence in hedonistic and utilitarian reasons for purchase and features of a product
Jha, Subhash
;
Adhikari, Atanu
- In:
South Asian journal of management : SAJM
23
(
2016
)
2
,
pp. 72-89
Persistent link: https://www.econbiz.de/10011567387
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