Davis, Felicita; Gnanasekar, Manoj Britto Francis; … - In: South Asian journal of marketing 2 (2021) 1, pp. 28-50
Purpose - The present study is aimed at examining the antecedents of online shopping user behavior and customer satisfaction. More specifically, (1) the effect of social influence, variety seeking behavior, advertising and convenience on user behavior, and (2) the effect of user behavior on...
