The principles of economics course is the most common entry point for economic education and commands more attention among researchers than any other college-level course in the discipline. Over a period of 40 years, the senior author of this paper (K.G.E.) has taught this course to over 35,000...

The Southern Economic Association initiated a lecture series on teaching to be presented at its annual meeting. This paper, given on November 24, 2000, was the first such lecture. The editor invited the author to publish the lecture in Southern Economic Journal. Portions of the paper are the...

Recent theories of price wars triggered by entry assign a critical role to switching costs in explaining price and output changes. Earlier, Elzinga and Mills (1998) showed that actual switching patterns following an episode of new entry in an industry are driven by the fact that buyers have...