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We explore the relative impact of informative versus the credence effects of direct-to-consumer advertising in the market for prescription drugs. In particular, we examine how advertising for statin medications affects the delay between diagnosis and pharmacological treatment for patients with...
Persistent link: https://www.econbiz.de/10010540646
This paper models the modern merger review process in which an enforcement agency, here the Federal Trade Commission (FTC), interacts with the acquiring firm to determine the outcome of antitrust regulation. Our empirical implementation of a game theoretic analysis tests whether decisions are...
Persistent link: https://www.econbiz.de/10005436156