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The price reducing potential of advertising
Scheidell, John M. - In: Southern economic journal 39 (1973) 4, pp. 535-543
Persistent link: https://www.econbiz.de/10002770448
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Value-maximizing price and advertising with stochastic demand
Harris, Frederick H. de B. - In: Southern economic journal 48 (1981) 2, pp. 296-311
Persistent link: https://www.econbiz.de/10002640842
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Brand loyalty and barriers to entry
Schmalensee, Richard - In: Southern economic journal 40 (1974) 4, pp. 579-588
Persistent link: https://www.econbiz.de/10002785074
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Demand and supply determinants of advertising intensity among convenience goods
Meisel, John B. - In: Southern economic journal 46 (1979) 1, pp. 233-243
Persistent link: https://www.econbiz.de/10002482662
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A simultaneous equation analysis of advertising, concentration and profitability
Pagoulatos, Emilio; Sorensen, Robert - In: Southern economic journal 47 (1981) 3, pp. 728-741
Persistent link: https://www.econbiz.de/10002617186
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Advertising and changes in concentration
Marcus, Matityahu - In: Southern economic journal 36 (1969) 2, pp. 117-121
Persistent link: https://www.econbiz.de/10002430642