The purpose of this paper is to examine the current and future role of private label grocery products in Canada. It is expected that by better understanding the future role of private label, Canadian grocers and food manufacturers can more advantageously position their firms and product lines...

One of the biggest challenges faced by food manufacturers and the agriculture and food industry in general, is the fact that many food products are mature product lines. That means that sales are essentially steady - at best. In fact by its very nature, the food industry is characterized by...