Richelieu, André; Lessard, Stéphanie - In: Sport, Business and Management: An International Journal 4 (2014) 4, pp. 284-297
European football clubs could capitalize on in order to build or rebuild the brand identity of their respective team via the … the promise these teams articulate to their fans, on and off the football pitch. Moreover, the values that a team … one of the first studies looking at the leverage a European football competition could provide to previously successful …