Broadcasting is undergoing massive changes with technology introducing new delivery opportunities and thereby more broadcasters into the equation. Emerging technology in the sport broadcasting environment is complicated by the existing league and broadcasting regulations. League-based...

The professional sport broadcasting landscape has received much attention from an economic and legal perspective. While the economic and legal focus has been the predominant association with sport broadcasting, there has been little research undertaken into the breadth of delivery and...

The latest technological development in television and stadium advertising is virtual advertising. Virtual advertising (also referred to as virtual signage or electronic billboards) refers to real-time video insertions into television broadcasts. This involves overlaying an advertisement into a...