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Sponsors' CSR strategies in sport : a sensemaking approach of corporations established in France
Djaballah, Mathieu; Hautbois, Christopher; Desbordes, Michel - In: Sport management review 20 (2017) 2, pp. 211-225
Persistent link: https://www.econbiz.de/10011697691
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Measuring effects of naming-rights sponsorships on college football fans' purchasing intentions
Eddy, Terry - In: Sport management review 17 (2014) 3, pp. 362-375
Persistent link: https://www.econbiz.de/10010401050
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Exploring the experiences of female sport fans : a collaborative self-ethnography
Hoeber, Larena; Kerwin, Shannon - In: Sport management review 16 (2013) 3, pp. 326-336
Persistent link: https://www.econbiz.de/10009787471
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Managing co-creation in professional sports : the antecedents and consequences of ritualized spectator behavior
McDonald, Heath; Karg, Adam J. - In: Sport management review 17 (2014) 3, pp. 292-309
Persistent link: https://www.econbiz.de/10010401077
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Sport spectator adoption of technological innovations : a behavioral reasoning analysis of fan experience apps
Uhrich, Sebastian - In: Sport management review 25 (2022) 2, pp. 275-299
Persistent link: https://www.econbiz.de/10013257639
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Team identification and sports fandom as predictors of fan aggression : the moderating role of ageing
Toder-Alon, Anat; Icekson, Tamar; Shuv-Ami, Avichai - In: Sport management review 22 (2019) 2, pp. 194-208
Persistent link: https://www.econbiz.de/10012013976
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Examining the antecedents of sport team brand equity : a dual-identification perspective
Wang, Michael Chih-Hung; Tang, Ya-Yun - In: Sport management review 21 (2018) 3, pp. 293-306
Persistent link: https://www.econbiz.de/10011871340
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The impact of organizational capacity on voluntary engagement in sports clubs : a multi-level analysis
Swierzy, Philipp; Wicker, Pamela; Breuer, Christoph - In: Sport management review 21 (2018) 3, pp. 307-320
Persistent link: https://www.econbiz.de/10011871348
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Market reactions to sport sponsorship announcements : comparison between sponsors and their rivals
Hino, Yuta; Takeda, Fumiko - In: Sport management review 23 (2020) 3, pp. 401-413
Persistent link: https://www.econbiz.de/10012295890
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Quantifying the effect of sponsor awareness and image on the sports involvement-purchase intention relationship
Bachleda, Catherine; Fakhar, Ahlam; Elouazzani, Zineb - In: Sport management review 19 (2016) 3, pp. 293-305
Persistent link: https://www.econbiz.de/10011598942