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~isPartOf:"Sport marketing quarterly : for professionals in the business of marketing sport"
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Sport marketing quarterly : for professionals in the business of marketing sport
Journal of sport management : the official journal of the North American Society of Sport Management
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Sport management review
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Advances in finance, accounting, and economics (AFAE) book series
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International journal of entrepreneurial venturing
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International journal of sports marketing & sponsorship
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European Sport management quarterly : ESMQ
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International Journal of Sports Marketing and Sponsorship
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Sport, Business and Management : an international journal ; SBM
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Ambush Marketing - The Role of Mega-Sports Event Interest in Sponsorship and Ambush Marketing Attitudes
MacIntosh, Eric
;
Nadeau, John
;
Seguin, Benoit
; …
- In:
Sport marketing quarterly : for professionals in the …
21
(
2012
)
1
,
pp. 43-53
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