This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as sser psychology and behavior in social commerce, influencer marketing in social...

This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion,...

Cryptocurrency Response to Covid-19: A Test of Efficient Market Hypothesis -- Business Revolution in Post Covid Era: An Evolving Economy Outlook -- Green Accounting in India as a Measure of Attaining Sustainable Development Goals.

This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in...

Negative WOM for Liking Brands vs Positive WOM for Disliking Brands: Differences in Length and Content of WOM -- The impact of 3D digital content on consumer satisfaction with brand experiences -- Love Me, Love Me Not: The Counterintuitive Relationships in Social Networking Sites.

Less for More: Does Consumers' Proneness to Join More Online Brand Communities Negatively Impact Consumers’ Sharing Ability? -- Who buys when and where? How channel design and consumer attributes influence customer journey outcomes -- Descending Beats Ascending: Effects of Order on the Likert...

Chapter 1. Teaching Students Professionally Based Foreign Language Communication in the Era of Digitalization -- Chapter 2. Possibility of Digital Technology Use to Improve the Efficiency of Economic Entities Interaction -- Chapter 3. Mutual Investment Funds Under Financial Instability --...

This book constitutes a selection of the best papers from the 15th International Conference on Business Excellence, Digital Economy and New Value Creation, ICBE 2021, held in Bucharest, Romania, in March 2021. This book is a collection of research findings and perspectives related to the digital...

The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand...

This book presents selected contributions to the International Scientific-Practical Conference 2022 (ISCP 2022) organized by East European University (Georgia) and E-Commerce Institute (Germany). It discusses the possibilities of digital management under current conditions, highlights recent...