behavior, franchising, origin labelling, transparency in the agri-food industry, tourism and the triptych of brand …/label/product. The contributions are gathered under the following main topics: Consumer behavior and decisions, labeling strategy, brand … market trends, branding of local brands, territorial impact on brand/label/product, theoretical and managerial research …

The 2018 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting … retailers, store brand managers and national brand managers. The three-day event covered a wide range of topics from varied …, cultural dimensions, sales promotions, brand equity, private label pricing, and dual branding – using a wide variety of …

assortment decisions, dual-brand manufacturers, positioning, branding, consumer preferences, online context, economic crisis …

nature happening globally, researching fashion communication from different angles and perspectives. It includes … communication practices impact both the fashion industry and societal fashion-related practices and values. With these proceedings … network of scholars in the field of fashion communication; - to share methodological approaches; - to expand the dialogue …

National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and …

National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and … assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume …

-Based-Design-Lab -- Part 6: Mass Customization of Textiles and Fashion Products as a Special Field of Application -- Chapter 39: Fashion …-demand produced clothing - ultra fast fashion production system- -- Chapter 41: myShopNET: personalized consumer goods e …

This volume presents the proceedings of the 2017 International Conference on National Brand & Private Label Marketing … that retailers, store brand managers and national brand managers are now facing. This year, the three-day event covered a …, brand equity and collaborative relationships. Lastly, a wide variety of theoretical and methodological approaches were also …

The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting … retailers, store brand managers and national brand managers are facing. The three-day event covered a wide range of topics from …