Part 1: Introduction of the Chinese Fashion Market -- Part 1.1: overview of the Chinese Fashion Market -- Part 1.2: Re …-evaluating the Market Potential: a perspective of domestic fashion brands -- Part 1.3: Too big to lose: a perspective of global … fashion brands in the Chinese market -- Part 2: Consumers in the Chinese Fashion Market -- Part 2.1: The rising middle class …

Part I Introduction and Exploratory Studies -- 1 Sustainable Operations Management in Fast Fashion Era: An Introduction … (Hau-Ling Chan, Shuyun Ren and Na Liu) -- 2 Sustainability in Fast Fashion Era: The Jan ‘N June Case (Daniela Candeloro …) -- 3 Sustainable Practices in Fast Fashion (Na Liu and Fengling Xie) -- Part II Intelligent Fast Fashion Demand Forecasting …

Part I: New Generation Design -- 1.Fashion Design in Altermodern China -- 2. Projecting Authenticity Through Cultural … Heritage: Chinoiserie of Contemporary Chinese Fashion Designer Brands -- 3. Chinese Contemporary Fashion: A Multimodal … Discourse -- Part II: Industry, Creativity, Education -- 4. “Live your Best IP” - 20 years in Chinese Fashion -- 5. That Which …

This book serves as a comprehensive guide to understanding the theories and applications in managing the Asian fashion … Humboldt Fellow. His research interests include fashion supply chain and operations management. He has published research … Economics Review, as well as a number of books on the fashion business in Chinese. Yixiong Yang is a Full Professor at Donghua …

This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail … strategy of fashion retailers and marketers, who have to react to the changing society and customer needs. Structured in four … possible adaptions. It thus provides a solid understanding on how to integrate green aspects into any fashion retailers …

book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both … industrialists and academics. Readers gain an understanding of luxury fashion retailing, including proper operations and strategic … management, which now are the most crucial items on the luxury fashion industry’s senior management agenda …

This book explores new approaches and strategies that luxury fashion brands could adopt in their operations toward … sustainability goals. It addresses the unique challenges faced by luxury fashion brands, given that concepts of luxury and … sustainability may be conflicting. In doing so, it elaborates on how fashion brands need to manage their suppliers to comply with and …

This book provides an overview of current issues and challenges in the fashion industry and an update on data … off with an example of a data-driven AI technique on a particular sector of the fashion industry (design, manufacturing …AI based fashion sales forecasting methods in big data era -- Enhanced Predictive Models for Purchasing in the Fashion …

This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It … documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of … private sector in fashion business …

1. An Introductory Viewpoint to Fashion and Film -- 2. Cinema Films Influencing Fashion -- 3. Fashion and fashion … advertisement in TV – Study Germany -- 4. Fashion Product Placement in International TV Series -- 5. YouTube Fashion Videos -- 6 …. Instagram Fashion Videos -- 7. Self-referencing Fashion Brand Films -- 8. Music Videos and Fashion Business– Hip-hop study -- 9 …