The second edition of this textbook comprehensively discusses global supply-chain and operations management, combining value creation networks and interacting processes. It focuses on the operational roles in the networks and presents the quantitative and organizational methods needed to plan...

This textbook presents global supply chain and operations management from a comprehensive perspective, combining value creation networks and interacting processes. It focuses on the operational roles in the networks and presents the quantitative and organizational methods needed to plan and...

1. Introduction -- 2. Definitions, Social Media Types, and Tools -- 3. Social Media Strategy and Return on Investment -- 4. Online Advertising and Viral Campaigns -- 5. Social Customer Relationship Management -- 6. Search Engine Optimization -- 7. Sentiment Analysis and Opinion Mining (Business...

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely...

This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. It is the process of...

Introduction in Global Operations Strategy: Basic Concepts of Global Operations Strategy -- Globalization of Operations -- Rationale Behind Operational Globalization -- Fundamentals of Global Operations Strategy: Competency-based Fundamentals -- Resource-based Fundamentals -- Process-based...

International Company Taxation -- Fundamentals of International Tax Planning -- International Corporate Tax Planning -- International Taxation and European Law -- Corporate Tax Harmonization in the European Union -- International Tax Planning and Accounting for Income Taxes