Wirtz, Bernd W. - 2024 - 1st ed. 2024.
Part I: Introduction to Multichannel Marketing -- 1. Introduction to Multichannel Marketing -- Part II: Basics of Multichannel Marketing -- 2. Introduction to the Basics of Multichannel Marketing -- 3. Development of Multichannel Marketing -- 4. Actors, Structures, and Relationships -- 5....