1: Introduction: the future of luxury -- 2: The industry is special -- 3: Cautious Steps towards Digital -- 4: Customer Centricity is Key -- 5: Digital Transformation of the Omni-personal Customer Journey -- 6: How To Go Omni-personal -- 7: Conclusion: Embark on Your Journey to the Omni-personal...

Do Machines Dream of Electric Workers? New frontiers in the debate on technology, structure, and strategy -- Organizing for Industry 4.0 -- Consequences in the Workplace After Industry 4.0 Adoption: A multiple case study of Italian Manufacturing Organisations -- Remote locations are not all the...

1. The Broad and Narrow Definition of E-Commerce -- 2. Evaluative Framework for Digital Competitiveness -- 3. Website-Centric Shoping Experience -- 4. Socially Responsible Online Marketing- 5. Algorithms – the New Leaders of the Advertising Market -- 6. The Credibility of Online...

1 Introduction: digital transformation, big techs, and public policies -- 2 New economy(ies), new economics and new ‘digital’ rights -- 3 Big Techs, Market Power and Public Policies -- 4 Big techs and on-line information system -- 5 Private power and public policies: between antitrust and...

Markus Hammer investigates a time-based and analytics-supported operations management approach. He explores five perspectives: 1) the needs of industry, in particular manufacturing in process industries, 2) the impact of digitization, with focus on Big Data and analytics, 3) the management of...

This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors...

Chapter 1. Postal and Electronic Communications services: together again? -- Chapter 2. Potential Insights for U.S. USO from recent Federal Communication Commission’s Broadband Auctions -- Chapter 3. Postal Services. Quo Vadis? -- Chapter 4. How the fragmentation of the postal supply chain...

This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in...

Introduction: The Knowledge Ladder 4.0 - Value Creation in the Digitally Enabled Economy -- Part I: Digitally Enabled Enrichment of Resources to Leverage Human Performance -- Part II: Collaboration and Networking -- Part III: Leading and Learning 4.0 -- Part IV: New Forms of Knowledge-intensive...

Digital Twins in the Industry: Maturity, Functions, Effects -- Architecting Digital Twin-Driven Transformation in the Refrigeration and Air Conditioning Sector -- Practical Application of the Concept of Digital Twins in the Aviation Sector -- Digital Revolution in the Energy Sector: Effects of...