the World How Good West Allis Feels -- Chapter 11. Backfiring Boomerang Brands in Jakarta: The Case of the Great Garuda … marketing practices are now prominent in cities, states, nations, regions, and organizations all over the world. While …

technical expertise in the world economy. Furthermore, the book examines drivers of fundamental shifts in global economic …

Introduction -- Part I The Iberian Grounds of the Early Modern Globalization of Europe -- Global Context and the Rise … impact of early globalization on Iberian and Western European institutions, social development and political economies. In … spite of globalization’s minor importance from the commercial perspective before 1750, this book finds its impact decisive …

World War I Crisis? -- What’s in a Bond? The Value of Portugal or the Financial Origins of the Portuguese Civil War -- A …Reflecting the diverse and profound changes triggered by the latest wave of economic globalization, this book …

, multinationals enterprises (MNEs) act as the key drivers of world trade and investment activities. While recent global challenges … renders the concept of firm-level globalization as a special but not the general case. Christoph Czychon dedicates specific …

This book presents stimulating new perspectives on three key sets of issues: a fair globalization, the policies that …. Examples include globalization and national inequality, globalization and policies for inclusive growth in developing countries … the world trading system, real convergence in the Euro area, and the causes of Brexit. The book comprises a selection of …